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Using data treasures innovatively

Historical data and documents are an asset for any company: to exploit their full potential, you have to move with the times. Leading companies have recognized this and use AICHIVE for their internal and external communication as well as for their strategic considerations.

Our example companies:

SAMSON AG: tradition-conscious and innovative

 

“Energy must be directed if it is to have a meaningful effect.” This timeless statement by Hermann Sandvoss from 1920 has lost none of its meaning over 100 years later. It is still crucial to manage the physical flow of media, materials and knowledge efficiently and to encourage the enthusiasm and creative contributions of employees within the company. SAMSON has taken up this challenge and produced a remarkable chronicle® of this extraordinary family business: SAMSON: The transformation of a strong company (Frankfurt am Main 2022: Druck- und Verlagshaus Zarbock GmbH & Co. KG. German, English)

As a follow-up project, we have set up an archive containing all documents collected over the years at SAMSON as well as from other archives in the course of writing the chronicle.

HDW advertising agency: „Creativity needs space – and structure to make an impact.”

 

Visionary ideas, strategic thinking and consistent brand management make HDW the partner of choice for companies with big plans.

But HDW also sets standards behind the scenes. Especially in the way knowledge, projects and processes are organized.

Together with AICHIVE, a future-oriented digital archive was set up to systematically secure and utilize the agency’s creative output and entrepreneurial know-how.

From award-winning campaigns, design systems, presentations and internal strategy papers to customer feedback and development steps – all relevant information is digitized, intelligently indexed and immediately retrievable for the teams.

With finely graded access rights, data protection is guaranteed at all times – with full transparency and control. For HDW, this means: less searching, more designing. Creative minds can concentrate on what counts – ideas, content and impact. AICHIVE’s archive solution not only boosts efficiency, but also preserves the agency’s creative heritage and strategic substance for the future. In this way, HDW not only remains the frontrunner in Saarland – but also continues to shape the advertising market with fresh ideas, a clear focus and digital excellence.

Marc Hellenthal, Managing Director, HDW:

“If a company knew what a company knows. For us, AICHIVE is more than just an archive – it is an intelligent system that supports our creativity in a structured way. It ensures that our teams have access to relevant knowledge at all times – quickly, efficiently and exactly when it counts.”

Jelena Mitsiadis
Managing partner
Institute for Corporate History and Corporate Future
Michael Lehmann
Management IT & Automation
NEWKOM Communication
m&r kreativ GmbH